WARP

The checkered flag


What is black and white all over and not read until the end? It's a universally recognized symbol for 'racing' and 'performance.' Its importance in competition is absolutely critical. Dropped only once, the mere anticipation of its fall can bring a crowd to its feet. Yes, we're talking about the checkered flag. With WARP, you're sure to cross the finish line first and see that checkered flag. The race is over, and you win.

This logo encapsulates that very story. WARP comes first, followed immediately by the checkered flag. Focused on the 'W', I utilized the lean of its right side to shape the flag mark. This step, a simple cut at a specific angle, not only increased the sense of movement but also aligned seamlessly with the 'W'. During this process, I observed that the flag mark began to resemble an abstract 'A'.

Work done: Brand design.