The smart folks at Valid Eval have developed a product that simplifies complex processes, enabling organizations to make significant decisions faster and with greater confidence. The complexities they simplify often involve sensitive and sometimes guarded data, so they needed a brand that embodies qualities like trustworthiness, confidence, and credibility.

With all this in mind, I created a brand inspired by the folded map that your grandparents kept in their glove box - the trusted map they knew would guide them and their loved ones to the right destination every time.

Notably, some of Valid Eval’s biggest clients are groups in the US military. It's also beneficial that the brand I created bears a resemblance to the American flag.

Work done: Brand design, UX/UI