The wonderful people at Love Ignites Peace came to me seeking branding that encapsulated their important and special message, 'Love Ignites Peace.' They wanted something personable enough that people would want to wear it on a hat and a design that balanced both feminine and masculine elements. It was a tall order, but I was ready for the challenge.

What I created not only achieved all these goals but also captured the brief attention span typically given to each logo, effectively telling their story visually. I aimed to communicate the idea that love, being so hot and powerful, emits a force or flame, one that could even yield a gift as precious as peace. You'll notice that in the Love Ignites Peace brand, the flame does not surround the heart; it emanates from it.

I paired the logo-mark with a clean, modern typeface, anticipating its application on everything from apparel and publications to artwork.

Work done: Brand design.