These folks are passionate about getting kids moving and enjoying good old-fashioned playtime!

I channeled their enthusiasm for play into the wordmark. This approach was unique enough to allow me to also isolate just the 'K!' and use it as a standalone mark. Interestingly, 'K!' also resembles 'Ki' - the circulating life energy that, in Chinese philosophy, is believed to be inherent in all things. It’s a perfect visual representation for a kids' gym.

Work done: Brand design.