Death by Digital
Death by Digital is a digital creative company that develops content and strategies worthy of loyal engagement for the benefit of lifestyle brands.
Considering some of their qualities such as 'Valuable' and 'Indelible', a monogram immediately came to mind. Rooted in ancient Greece, cities would issue coins marked with its first two letters, joined together. Monograms soon caught on as indications of opulence, status, and power.
The mark is composed of a wide 'D' interwoven with a tall 'D' to create a sophisticated and unforgettable monogram. The "by" in "Death by Digital" is represented by an 'X', giving the monogram a luxurious yet edgy feel.
The wordmark here is tall, clear, and confident. X's are placed between each word to tie into the logo mark. When displayed together, there are three X's in total, subtly communicating a sense of sexiness and allure.
Overall, this logo has the best of both worlds. Classic and sophisticated enough to live in Milan yet edgy and modern enough to be seen in the lower east-side of Manhattan.
Work done: Brand design